Christie Song, head of Tim Hortons retail, says the brand aims to build deeper connections with its customers.

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Media revenue dropped by 1.9%, attributed to market conditions and shifting advertiser budgets.

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Revenue in Canada and the U.S. grew 9% year-over-year to $786 million.

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Plus, WPP Media hires former EssenceMediacom VP and Push Media expands to the U.S.

The retailer is increasing its spend in digital video and data-driven platforms to improve media efficiency and ROAS.