Complete guide to startup monetization strategies. Explore 11 revenue models with real examples, best practices & ...

Der komplette Leitfaden zu Monetarisierungsstrategien für Startups. Entdecke 11 Umsatzmodelle mit echten Beispielen, Best ...

This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Digitale Angebote müssen für alle Menschen zugänglich sein – unabhängig von körperlichen, temporären oder situativen Einschränkungen. Dieser Text zeigt, was Barrierefreiheit bedeutet, wen sie betrifft ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

Understanding the Super-App from China that is used by over 1 Billion users every day. We give you an introduction to WeChat and explain what is behind the app. The iPhone’s biggest competition is not ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

The Project Canvas by Antonio Nieto-Rodriguez offers a structured and flexible method for managing projects successfully. Here is everything you need to know. In the dynamic world of digitalization, ...

Why is it important to understand the language of digitization? In our increasingly digital world, it is of utmost importance to understand the language of digitization. This includes not only the ...

Explore the three data-driven management approaches – data-driven, insights-driven, and value-driven – that shape the future of decision-making. Discover the benefits, challenges, and how to integrate ...