If you are a UX designer, you have likely felt the industry shifting beneath your feet. The culprit? Generative Artificial Intelligence (AI). It’s the topic in every team meeting, the subject of ...

Personas and journey maps are long-established tools in the UX field that are used to describe users, their goals, and key tasks. But they are often impractical, misaligned with larger organizational ...

Imagine it’s 7:00 a.m. Your phone, lying quietly on your bedside table, suddenly lights up, and your alarm rings. You sit up, turn off the alarm, and pick up your phone. Before you fully awaken or ...

In a marketplace brimming with innovation, products must do more than function to stay ahead of the competition—they must captivate. Users expect smart, seamlessly connected experiences, propelled by ...

We invite you to visualize the story in the above graphic (Figure 1). You answer your house door to find your friend sopping wet from a surprise rainstorm. Would you act as if the situation were ...

Progressing a user-centric culture within an organization can be a challenge—mainly, shifting thinking and understanding of the product development process toward the user. I started as the first UX ...

Text readability is often an accessibility obstacle in both real and digital worlds. I once got an invitation to an event that looked like Figure 1. Figure 1. Low-contrast text: Hard to see, hard to ...

Machine learning (ML) practitioners face a growing problem: Products and services increasingly generate and rely on larger, more complex datasets. As datasets grow in breadth and volume, the ML models ...

Curiosity is powerful. Psychologists tell us that curiosity enhances intelligence and increases perseverance. Being curious propels us to deeper engagement, superior performance, and more meaningful ...

The Tor Project is a U.S. nonprofit composed of individuals from all around the world. Guided by common values such as privacy, anonymity, security, and freedom, these individuals build technologies ...

Filipp Sapienza is a web developer, UX professional, and computational social scientist. User Experience Professionals Association (UXPA) International supports people who research, design, and ...

The first of three case studies appears in Chapter 4. Dr Sun looks at Facebook in Japan, and how its approach of networked individualism in America failed to capture Japanese audiences due to their ...