According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, ...

LiveRamp gifts the IAB Tech Lab a framework for how AI agents communicate and recognize human users and other agentic tech in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The Open Measurement SDK now provides a scaled way for original device manufacturers to confirm that ad impressions are ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...