EXCLUSIVE: Global client & development director Michael Pring will lead the charge.

Discount retailer Big W is putting a spotlight on mums this Christmas with its latest campaign that reveals just how much ...

Starbucks’ China arm will remain headquartered in Shanghai and continue to operate its 8,000 stores, with ambitions to grow ...

What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts ...

M&C Saatchi has responded to reports that Brave Bison made a $67 million bid to acquire its performance arm, M&C Saatchi ...

Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent ...

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...

While India tried to match and westernize advertising, it was Piyush who showed us that rural India, folk music and local ...