EXCLUSIVE: Global client & development director Michael Pring will lead the charge.

M&C Saatchi has responded to reports that Brave Bison made a $67 million bid to acquire its performance arm, M&C Saatchi ...

Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent ...

The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.

Developed by Telstra’s creative agency +61 with Bear Meets Eagle on Fire (BMEOF), the 30-second hero spot draws viewers into a miniature world. The film, created by Nexus Studios and Cannes Grand Prix ...

Business rebounds, CEO Brian Niccol said, “high-quality partners” are vying for a stake in its second-largest market.

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as ...

While India tried to match and westernize advertising, it was Piyush who showed us that rural India, folk music and local ...