WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...