As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology ...

WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Our weekly roundup of the latest appointments and account wins from BharatPe, Mobavenue, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.

The awards ceremony will be held at Shiloh, Andheri West, Mumbai on November 13, 2025.

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

With increasing penetration in high-frequency, non-food categories, q-commerce platforms are creating ecosystems that drive long-term engagement. Operationally, the ecosystem has shown remarkable ...