As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a ...