WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

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The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

Since the early 1990s, Campaign’s Agency of the Year Awards have celebrated the people and agencies shaping the future of advertising and brand communications. Each year, entries are independently ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...