Strategy is intrinsic to content marketing: You have to have a well-considered approach to the creation and distribution of valuable and relevant content to prospective customers. That should be ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren ...

What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content? Researchers at SEMrush looked at the 500 most followed ...

National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according ...