Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...

Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...