John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of urgency. It sparks a fear of missing out, rooted in loss aversion — we don’t ...

Kevin the Carrot has consistently performed well for Aldi since his debut, contributing to what the discounter called its “best ever Christmas” in 2024.

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a total of £42.6bn, according to new data from the Advertising Association (AA) and Warc. Growth ...

As a purpose-led brand, Dove wanted to highlight the courage and confidence of key workers in a way that government messaging was failing to do. X Facebook LinkedIn At the start of 2020, Dove ...