Like at most charities, the insight function at the NSPCC faces the challenge of achieving big impact on a small budget. How does insight punch above its weight at the organisation?

The agreement will allow GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot. This means that Claude will be able to use ...

The agreement will allow GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot. This means that Claude will be able to use ...

More than eight in 10 buying decisions are predetermined before consumers begin shopping, according to research from WPP.

Kantar has appointed Ben Lawder as senior vice-president and customer experience (CX) practice lead for North America.

Ashley Lima also joins Beesy as associate behavioural science director. Prior to Beesy, she led research portfolios across three federal agencies for health programmes.