Your online website is the digital portrayal of your business so it's important to investigate the factors that give it credibility. Your online website is the digital portrayal of your business.

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. 2018 had been a busy year for all social media platforms. There ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them. Optimizing your website’s speed is not a necessity, ...

What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting ...

Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the release of verified customer reviews, here's ...

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google ...

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing? The ...

A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine, YouTube. YouTube’s popularity has made it the second most ...

Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used. Whether you work in an agency or in-house, SEO success ...