This report examines the key trends that are driving the future of commerce media. Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Globally, more than half of Gen Z (53.1%) watch YouTube daily, according to GWI data on Gen Z media consumption. While in 2022, those under-18s spent an average of 67 minutes per day on YouTube ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

Retail media has grown up faster than its measurement. Ask five retailers how they prove performance and you'll hear five different answers: incrementality tests, modelled sales lift, and Marketing ...

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards. The most recent Awards were announced in September 2017 and the winning ...

Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift with purchase”. The data suggests a sizeable slice of ‘upstream’ work is moving to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.