The Hoosiers had alley-oops, many 3s and thunderous slams. It was fun to watch, and suggested things around IU might be ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...

The 2025-26 NBA season officially tips off on Tuesday, at 7:30 p.m. ET with a doubleheader featuring Rockets vs. Thunder and Lakers vs. Warriors, leaving Fantasy basketball managers just a few hours ...

After a long and festive summer, the wait is over for the Oklahoma City Thunder. Tonight, the organization unveiled its first NBA Championship banner, followed by a ring ceremony. For just one night, ...

The cleats are part of the NFL's "Crucial Catch" initiative for cancer awareness "Crucial Catch" is a partnership between the NFL and the American Cancer Society. The program focuses on early cancer ...

We’re less than a week away from regular season NBA basketball! The 2025-26 NBA season tips off on NBC and Peacock with a doubleheader on October 21, as the Lakers face the Warriors and the Rockets ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

Can lightning strike twice? We’re about to find out. Ahead of the 2025-26 NBA season, Adidas has launched one of the most anticipated basketball shoes in recent memory: Anthony Edwards’s AE 2. In the ...