The 2025-26 NBA season has begun, and so have the battles between competing sneaker brands. One of the most palpable rivalries in the league and footwear industry pits Anthony Edwards against Shai ...

LA Clippers guard James Harden has one of the most successful signature sneaker lines among active NBA players. Earlier this year, adidas launched Harden's ninth basketball shoe and let the marketing ...

On top of our player profile series in the weeks leading up to then, Cardinal Sports will rank the U of L scholarship players 1-12. Players will be ranked based on their preseason projections, level ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.