I'm not so sure we'll see a cooler shoe story all year. Twenty years ago, adidas shook up the golf shoe market with the ...

As the birthplace of basketball, the U.S. remains the global leader in consumption, projected to grow at a 4.3% CAGR through ...

Cleveland Cavaliers guard Donovan Mitchell's seventh signature adidas basketball shoe is 20% in four colorways online.

First seen during Jordan’s fifth championship season in 1996–97, the Air Jordan XII ‘Taxi’ is a model of slick, pared-back ...

Adidas surprised the Nebraska Cornhuskers with Anthony Edwards' sneakers before they face the USC Trojans on Saturday night.

View post: Gym’s Controversial Weight-Loss Challenge Faces Intense Backlash for Dangerous Stunt View post: We're Selling Blanton’s Gold Edition Bourbon for a Penny Every Day for a Week—but There's a ...

Before his freshman season with the Duke Blue Devils, Cooper Flagg was heralded by New Balance as making "the intelligent choice" by signing a long-term deal with the Boston-based brand. Flagg has ...

Can lightning strike twice? We’re about to find out. Ahead of the 2025-26 NBA season, Adidas has launched one of the most anticipated basketball shoes in recent memory: Anthony Edwards’s AE 2. In the ...

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

Time flies when you’re Conner Mantz. As the former BYU track star crossed the line at this year’s Chicago Marathon, he was no longer just the best American marathon runner of his generation. Mantz, ...