Adidas signature basketball sneakers have seen some ups and downs over the years, but it appears that the line is on an upward trajectory as of late—in large part thanks to Anthony Edwards’ debut ...

The partnership between adidas and Fear of God Athletics has provided many of the most thought-provoking collaborations in the sportswear space this decade. Building on its bold vision for the future, ...

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.

adidas Basketball is set to unleash the Harden Vol. 9 “Snakeskin,” a bold continuation of James Harden’s signature franchise. This new colorway, designed for versatility and explosive court dominance, ...

Can lightning strike twice? We’re about to find out. Ahead of the 2025-26 NBA season, Adidas has launched one of the most anticipated basketball shoes in recent memory: Anthony Edwards’s AE 2. In the ...

Division I commissioners are considering allowing sponsorship patches on player jerseys, which could generate millions for athletics departments. ACC Commissioner Jim Phillips supports the idea as a ...

The Pokémon franchise turns 30 next year and is rumored to be celebrating its anniversary with adidas Both kids’ and adult pieces are said to be featured, with sneaker silhouettes including the Samba, ...

Spalding, the world's leading basketball brand, has entered into a multi-faceted partnership with Overtime and Overtime Elite (OTE). As part of the agreement, Spalding's Legacy TF-1000 will become the ...