BLOOMINGTON – IU Athletics reached a verbal agreement with longstanding apparel partner Adidas on a 10-year extension to its current relationship, a source told IndyStar on Tuesday. The finalized ...

There’s never been a better time to buy a new workout shirt from Adidas. Adidas is selling Adidas Men’s HIIT Train Essentials Feelready Training Tees for only $8 right now. The list price is $25, so ...

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive ...

No major sportswear brand is as bold with its footwear and apparel as adidas. Athletes and fans can always count on the Three ...

The University of Tennessee will switch from Nike to Adidas for its athletic apparel starting July 1, 2026. Adidas previously served as the Vols' apparel provider from 1995 to 2015. University of ...

Indiana Athletics' longtime apparel partnership with adidas has been extended for another decade. According to a report Friday from the IndyStar, IU and adidas have finalized a 10-year extension with ...

Nebraska’s decision to dump Converse for Adidas as its apparel sponsor was a bold one at the time in 1995. The German sports apparel company was making its first foray into college athletics — and ...

A month has passed since the Texas Tech athletic department officially entered into a new era when adidas became the new apparel partner for the Red Raiders. Football was the major player in the brand ...

Is there a brand doing it bigger and better than adidas? Certainly not in college football. The Three Stripes is dusting the competition when it comes to uniforms, equipment, and NIL deals. Earlier ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...