This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

On TikTok and Pinterest, old-school looks have been reborn through #90sAesthetic and #OldMoney trends, reintroducing sneakers as symbols of effortless cool and cultural fluency.

Green reflects on how Curry turned Under Armour into a basketball powerhouse and wonders how massive his brand could have ...

Learn about the iconic Air Jordan 4 Bred (colorway, history), and find where to buy with current resale prices.

'She can play at the highest level': Kai Trump caps LPGA debut with 75, near ace and positive impression Iceland on alert ...

This NBA season hasn’t gone anything like what the Los Angeles Clippers and Dallas Mavericks expected. The Clippers made the ...

The basketball shoe industry was thrown for a loop this week, when it was announced that Stephen Curry and Under Armour were parting ways after 13 years collaborating together. The ...

The Air Jordan 1 Mid Shoes are 29% off at Nike. The classic sneaker is on sale for as low as $92, and its comfortable fit is ...

Adidas has signed a pair of brothers to multi-million dollar deals. Orlando Magic big men Moe and Franz Wagner have agreed to ...

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...