BMW Group has partnered with Amazon to bring the latest Alexa Custom Assistant to its cars. Amazon unveiled the updated Alexa ...

At its annual hardware event, Amazon introduced a new lineup of Echo devices, built specifically for its AI assistant, Alexa+, which has already rolled out to millions of customers through its early ...

Amazon’s voice assistant is hanging on by a thread. And that thread is generative AI—or, in Amazon’s case, Alexa+. Amazon hasn’t had a problem getting people to buy cheap, Alexa-powered gadgets.

Amazon is trying to drive interest in the new Alexa, which it spent years updating with AI for better personalization and a more conversational tone. The effort carries significant weight as Amazon ...

Amazon’s latest hardware won’t begin shipping until mid-October, but you can preorder most devices starting today. Amazon’s latest hardware won’t begin shipping until mid-October, but you can preorder ...

Amazon's fall showcase delivered a sweeping set of updates, with Alexa Plus spreading across nearly every device. Amazon's September event showed that it still takes hardware seriously, with an ...