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A retailer’s on-site search box is where shoppers are communicating exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta, at the ...

Kristin Juszczyk teams up with Athleta for a limited-edition sports bra that supports breast cancer awareness with both style and purpose. Hurry! This collab will sell out. "It’s a medium-impact bra," ...

Destinee Scott has over five years of experience as a shopping writer and editor. She is your go-to expert for shopping on a budget and is dedicated to researching and reviewing products that will ...

Athleta is finally getting into the bodywear game. Taking note of the neutral hues and stretchy, minimalist designs popularized by brands like Skims, the athletic brand’s latest collection, BodyMove, ...

Gap Inc. has appointed Maggie Gauger as global brand president and CEO of its Athleta label as Chris Blakeslee steps down from the role he has held since August 2023. Gauger is a veteran in the ...

Commute, travel, or run errands with this sleek sling bag that’s all about ease, thanks to its soft recycled fabric, adjustable strap, and cleverly organized pockets. The E! Insider Shop editors and ...

I've covered consumer shopping in the e-commerce sphere since 2019. These are the best offers from the Athleta sale happening this week. The sale has been live since July 23, and while there’s still ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the Gap Inc. brand in an advisory capacity to support a smooth transition.

Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month. It was clear by this past spring that analysts had lowered their ...