A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

The stagnation isn't about technology limitations. The tools exist. The business case is clear. So why can't we break through ...

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. The industry is worth $97 billion and is set to ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...

SKYL B2B, founded by Essa Albasrawi, introduces a game-changing ecosystem designed to scale clothing brands, offering tailored services and full transparency in production. Saudi Arabia, September 26, ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...