In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

At The Drum’s B2B World Fest, a panel featuring Meta’s VP of global business and product marketing, Andrea Gellert, GPJ’s SVP ...

Live sporting events deliver the highest revenue per hour of consumption, McKinsey’s Attention Equation reveals. For B2B ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Payments network Mastercard seeks to modernise commercial payments with embedded finance solutions and partnerships Read more ...

Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to change how people pay for goods and services. The industry is worth $97 billion and is set to ...

Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

There’s often a misconception that artificial intelligence (AI) is only applicable to businesses in the B2C space. It's thought that since B2C companies have more customers, they have more data to ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...

Chances are you mostly think of Samsung as a consumer-focused electronics company, but it actually has a very sizable B2B business as well, which serves more than 15,000 large enterprises and hundreds ...

Yellow Card, a stablecoin payments company founded in Nigeria, will shut down its retail platform and transition fully to a business-to-business (B2B) model by the end of the year. The company said ...