(Reuters) - Brand licensor Marquee Brands LLC is leading a consortium that is preparing a bid for BCBG Max Azria Group LLC, which would allow the U.S. fashion house to exit bankruptcy with a footprint ...

Since Parisian designer Max Azria’s BCBG line debuted stateside in 1989, American girls have been enthusiastically vibing Bon Chic, Bon Genre (a kitschy French expression meaning “good style, good ...

Maison BCBG, the fashion house founded by Max Azria, has relaunched the label with a new collection for fall 2025, designed to reflect French sensibility with "a distinct, modern approach to everyday ...