In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. The BIC ...

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

When you think of devices that might utilize artificial intelligence, you likely think of smart home technology, laptops, and video games. But what about shaving razors? At CES 2020, Bic announced The ...

For men who look for the best possible shave at a great price, BIC introduces BIC Flex 2, a new razor designed to deliver an efficient and smooth shave, now at a great price! The BIC Flex 2 brings ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.

As the year draws to a close, it's the perfect time to refresh your grooming game and step into the spotlight. 5 hacks for shaving with BIC Razors As the year draws to a close, it's the perfect time ...

Maybe some tools aren’t old-fashioned. Maybe they’re just perfect. The inevitable tapering toward only the necessary, the honing away of all distraction. The machine at its most simple. After that, ...

It is tough enough facing one disruptive trend, but try three. That’s the slog facing Société BIC, the French company known globally for its disposable razors, lighters and ballpoint pens. Its shares ...