There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

SHELTON, Conn. Bic celebrated the official launch of its Easy-Glide System ink technology, which has been incorporated into its Velocity retractable, Atlantis retractable and Pro+ ball pens. The ...

It started as an answer to leaky pens carried by U.S. soldiers during the Second World War, was perfected and made popular by an Italian-born baron and has written its way into history as the world's ...