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BIC has concluded the fifth edition of its penmanship program, Express Myself with My BIC Pen. The program aims to encourage students to express themselves using writing and drawing. Express Myself ...

World record-holder and Paralympian champion Mpumelelo Mhlongo with a thumbs up at the school's hall. BIC South Africa, in partnership with World record-holder and Paralympian champion Mpumelelo ...

The campaign was aimed at teenagers, timed to coincide with the start of the school year in Brazil. (Photo credit: Bic, used with permission) The campaign was timed to celebrate the 75-year ...

Sadly, the art of writing by hand is a dying one. It’s just gotten too easy for everything to stay digital. Even taking down simple notes has largely been relegated to phone keyboards and mobile apps.

Two regional and national winners have emerged from the sixth edition of BIC’s flagship ballpoint pen art competition, Art Master Africa. The competition, launched earlier this year, called on ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Martha Stewart, Snoop Dog and Willie Nelson star in a recent Bic advert. Photo: Bic The UK arm of pen, razers and lighter brand Bic has seen sales nudge up despite a “constant” inflationary changes ...