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Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event to an integrated creator ecosystem, generating a reported 480 organic social posts that reached 99 ...

Behr picked Hidden Gem, a smoky jade, as its 2026 Color of the Year for its energizing yet grounded feel. Valspar chose Warm Eucalyptus, a soft green that brings comfort, calm, and resilience. Sherwin ...

Discover which paint roller to use and the best paint roller for beginners. This guide helps you choose the right roller for smooth, even coverage and flawless results on your painting projects.

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

SANTA ANA, Calif., – Behr Paint Company announced Hidden Gem as its 2026 Color of the Year. Hidden Gem is a smoky jade that blends blue and green to crate environments that feel both grounded and ...

This calm, cool, and surprisingly versatile hue is anything but boring. We might be having a butter yellow summer, but Behr is leaning into a timeless sea of green for their official 2026 Color of the ...

As Apartment Therapy's Executive Home Director, I head up our decorating, trends, and designer coverage. I studied Media Studies at UVa and Journalism at Columbia and have worked in media for more ...