"Since the beginning, when we were running this out of the garage, we have always said we have to do more than just sell apparel. The brand has to stand for something, and we have to use our platform ...

June 6, 2024 marks the 80th Anniversary of D-Day and to commemorate the day, Veteran-owned and operated brand, Born Primitive, is giving back. Born Primitive is a lifestyle and high-performance ...

This year’s “season of giving” has taken on a whole new meaning for thousands of military veterans across the country. What began as a bold pledge to erase $5 million worth of medical debt for ...

This Veterans Day weekend, Black Rifle Coffee Company and Born Primitive, in partnership with ForgiveCo, are uniting under one powerful mission: to forgive up to $25 million in medical debt for over ...

Patriotic brand Born Primitive honors veterans by donating 100 percent of profit to charities Born Primitive's Bear Handlon joins 'FOX & Friends Weekend' to showcase the brand's products and how it is ...

Thank goodness for athleisure wear. It’s the only fashion trend that has ever made sense. In case you don’t know, it’s defined as casual and comfortable clothing designed for exercise and everyday ...

VIRGINIA BEACH, Va. (WAVY) — A veteran-owned business that was started in a garage is now expanding thanks to the city of Virginia Beach. The Virginia Beach Development Authority, or VBDA, granted ...

Born Primitive, a Virginia Beach-based athletic wear company, is expected to develop the site. Plans call for a 34,313-square-foot warehouse with 7,004 square feet of office space, according to city ...