Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

A perfume advertisement featuring teen actress Dakota Fanning has been banned on the basis it appeared to ‘sexualise a child’. The actress is 17, but she looked younger in the magazine ad for ‘Oh Lola ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

A celebrity-starred perfume ad for a major brand is seeking musicians, dancers, and more for its upcoming shoot. Plus, a short film, a dash cam product ad, and a long-term financial institution ...