Abstract: Traditional techniques for predicting Customer Lifetime Value (CLV), such as RFM and linear regression, typically fall short when it comes to managing large datasets, identifying non-linear ...

Abstract: With the big data era, precision marketing in e-commerce has become ever more important in order to target prospective customers with high relevance. The present research focuses on applying ...

Researchers at Microsoft have created a data-storage system that can remain readable for at least 10,000 years — and probably much longer. In the digital age, the need for data storage is ballooning.

Long-term preservation of digital information has long challenged archivists and datacenters, as magnetic tapes and hard drives degrade within decades. Existing archival storage solutions have limited ...

The insurance industry is no stranger to change, but few innovations have sparked as much transformation as machine learning (ML). In recent years, ML has revolutionized property and casualty (P&C) ...