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Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in ...

Jim Estill knows a thing or two about what customers want. He’s been in the business of selling for 40 years. At the top of the list is value, he says, something many business owners forget. “When you ...