Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

I recently got introduced to Alyssa Hitaka at TopTierStartups.com, a new content site rich with startup related news, tips and interviews with startup founders. I was curious what her startup founders ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

RALEIGH, N.C.--(BUSINESS WIRE)--Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and ...

Detroit Native Chloe Gibert Named Chief Marketing Officer at Baller Alert, Leading with Innovation and Intention ...