Nicknamed Jeans Station (the label is on the signage), Kojima Station also uses other means to reinforce that you are in the ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 ...

Levi's is set to broaden its $300 Blue Tab premium denim line across more stores next year, driven by increasing demand for ...

Levi Strauss launches $300 premium jeans amid rising denim demand. Discover market growth insights and Levi's strategy.

Double denim hasn't always had the best reputation, but its growth in popularity has certainly made it easier to style. But ...

When American Eagle rolled out its new campaign starring Sydney Sweeney under the tagline “Sydney Sweeney has great jeans,” ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, ...

Levi's will expand its Blue Tab range of premium denim to more stores next year, as the company looks to boost growth by ...

About 34 years after Mercury’s death, a (small) mannequin in a San Francisco room now wears his worn-down skinny jeans, ...

Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong ...

Denim's connection with India is not recent; it dates back to the 17th century - from indigo cultivation and colonial trade ...