Zales aired a jewelry ad to promote its diamond rings this holiday season, featuring people of all ages looking at each other lovingly, wearing shiny symbols of their undying devotion in a montage ...

Kim Kardashian went swimming in her Tiffany & Co. earrings, despite famously losing a diamond stud to the Bora Bora surf on “Keeping Up With the Kardashians.”Tiffany & Co. Kim Kardashian went for ...

Jennifer Lopez recently gave fans a masterclass in how to style one’s diamonds with utmost perfection. The singer-actor collaborated with Zen Diamond for a new campaign. For the jewelry brand’s shoot, ...

With his most recent jewellery ad for a jewellery brand, veteran actor Mohanlal is capturing hearts on the internet by effortlessly charmingly "embracing his feminine energy." Unnoticed by the team, ...

To capitalise on the ongoing wedding season in India, jewellery brands have come up with various campaigns. The narrative of all the ads is quite different, though. In an attempt to woo consumers and ...

What makes a diamond valuable? History shows that a slick marketing team and a killer tagline help. "Diamonds are Forever", voted the best slogan of the 20th century by Advertising Age, helped De ...

When it comes to the festive season, it is the jewellery segment that makes the most bucks out of the period beginning from Ganesh Chaturthi and extending till Diwali, followed by the wedding season, ...