Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.

In short, the agency of the future is not about output, but about impact. It’s not about campaigns, but about growth. It’s not about being a service provider, but about being a partner.

Njoku, C. and Bonang, M. (2025) The Impact of Digital Transformation on Six Commercial Banks Performance in Botswana. Open Journal of Business and Management, 13, 3875-3893. doi: ...

Hyperlocal marketing strategies for small businesses offer a more precise and effective way to target a narrowly defined ...

The e-commerce “buy now, pay later” (BNPL) market is predicted to escalate from USD 6.9 bn in 2025 to about USD 86.2 bn by ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

To paraphrase Patrick Swayze in "Dirty Dancing," nobody puts Generation X in a corner. But some financial advisors are still hesitant when it comes to distinguishing and prioritizing the demographic ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...