In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of experience ...

The brand is rolling out its “Give an e.l.f.” campaign, which encourages its community to fuel their own sense of purpose.

If you're looking for a no-fuss makeup product then Pixi has got you covered with their On-the-Glow Blush. Formulated with ...

Impact Report built around the theme of “the every” — a celebration of community connection, inclusivity, and what the brand calls being “bold disruptors with kind hearts.” The digital report features ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

I’ve found the best drugstore makeup products that rival high-end brands - Whether it’s concealer, lip liner, or a primer, these products deserve a spot in our routine ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...