PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

UNICOS’ upcoming line continues this direction, focusing on multifunctional facial tools and “configured makeup settings” ...

Black Friday 2025 has arrived at UKLASH. Here, we break down the deals on offer and the best products to shop from eyelash ...

Applying kumkum or tilak on the forehead in Hindu tradition holds deep spiritual meaning, with each fingertip used activating ...

Looking to pare back your makeup favorites in favor of multitasking essentials? Here, experts weigh in on the best products ...

Makeup brushes are every makeup lover's favourite weapon. Here are 8 top-rated makeup brushes that must make a place in your vanity right away.

Makeup artists reveal how women over 50 can look radiant and confident again — with one key color harmony trick that changes ...

A makeup artist explains TikTok's viral white eyeliner "face lift" method and gives a step-by-step guide to recreating it at ...

Waking up with puffy lids or annoying dark circles under your eyes can make you feel and look miserable. And until recently there was very little you could do to remedy a 'bad eye day'.

Nude eyeliners, shimmery shadows, and extra-curled lashes—two celebrity makeup artists share their pro tips to making eyes ...

"As I get older my brows seem to lose thickness. This pencil adds just enough colour to make them look natural and it stays ...

Discover the common makeup mistakes that could be aging you and learn the simple, pro-approved swaps for a more youthful look ...