If you love creative paracord projects, mind-blowing weaves, and unique survival gear, you need to follow me! Join the Weavers of Eternity community for expert tutorials, fun challenges, and must-know ...

Transform your space with this unique DIY tutorial, where you'll learn how to turn an ordinary disco ball into stunning ...

A BEAUTY influencer has sparked fury online after encouraging fans to try a risky salon-only skincare procedure in their own ...

Alia Bhatt and her easy makeup tutorial have always won millions of hearts, and she has recently, shared her beechy makeup ...

Why Black women are excluded from the messy hair aesthetic—and how unfair beauty standards still decide who gets to look ...

Effortless hair looks are back in the mainstream—and I've been reminded why this trend comes with a huge asterisk for Black women.

‘Tis the season for horror movies, niche costumes and ghastly glam. Whether you have your Halloween outfit all sorted or ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From Kristen Stewart's bloody baseball player costume to Lupita Nyong'o's 'Clueless' look, here are 43 celebrity costumes you can easily assemble just in time for Halloween.

Sinovuyo Mondliwa founded natural haircare brand Love Kinks in 2016 in a pursuit of loving her natural hair and finding a ...

From the look that works for all hair types to genius styling tips, this is everything you need to know about getting party ...

Your hairbrush harbors unseen dirt and bacteria, impacting hair health and scalp hygiene. Regular cleaning, ideally weekly for product users and every 2-3 weeks otherwise, prevents infections and ...