"Sliming" has taken over social media - and it's causing stores to run out of Elmer's glue. In the last several months, photos and videos of slime have become an Instagram sensation. The home-made ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

Newell Brands, the parent of Elmer’s Glue, said Tuesday it is currently upping production of the iconic school glue to keep up with a massive surge in sales that the company attributes to the ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

Sept 30 (Reuters) - Elmer's Products Inc, the owner of the popular U.S. school glue brand, is exploring a sale that could value it at close to $400 million, including debt, according to people ...

Unlock the full potential of Elmer's glue with our innovative ideas! In this video, we'll take you through remarkable and inventive ways to utilize this everyday product. Ideal for DIY enthusiasts, ...

Has a kids crafting craze brought glue makers to their knees? Parents across the country are reporting a shortage of glue in stores and many are naming the simple, do-it-yourself "slime" as the ...