In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

If you need glue, good luck finding it! A school kid craft craze called “Slime” has caused a shortage of Elmer’s Glue at many stores nationwide, including some in San Diego. “Slime” is a fun, droopy, ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

"Sliming" has taken over social media — and it's causing stores to run out of Elmer's glue. In the last several months, photos and videos of slime have become an Instagram sensation. The home-made ...

WESTERVILLE, Ohio (WCMH)–Elmer’s Products Inc. is leaving its corporate offices in Westerville. Columbus Business First reported that the company, known for making glue and craft supplies, is closing ...