People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

Newell Brands, the parent of Elmer’s Glue, said Tuesday it is currently upping production of the iconic school glue to keep up with a massive surge in sales that the company attributes to the ...

If you need glue, good luck finding it! A school kid craft craze called “Slime” has caused a shortage of Elmer’s Glue at many stores nationwide, including some in San Diego. “Slime” is a fun, droopy, ...

Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...

Unlock the full potential of Elmer's glue with our innovative ideas! In this video, we'll take you through remarkable and inventive ways to utilize this everyday product. Ideal for DIY enthusiasts, ...