On an initial glance, a video that’s going viral on social media looks like a typical 1990s TV commercial for a children’s toy set of a tropical island: there are palm trees, a waterfall, and — wait a ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Over the coming weeks, we will give people in the UK the choice to subscribe to stop seeing ads on Facebook and Instagram. Subscription for no ads will cost £2.99/month on the web or £3.99/month on ...

Investment scams aren't anything new: Bad actors have long used pump-and-dump tactics to hype stocks or cryptocurrencies, preying on emotions like fear and greed. And who wouldn't want big—or even ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by AI, fueled by deepfake technology, and distributed at scale through ...

You might have heard the famous maxim that “if something is free, you’re the product.” The freemium world of apps and social media have made it nearly indisputable, heralding a previously unimaginable ...

Facebook ads are one of the best ways to promote your business, sell a product or service, get leads, or anything that can benefit from advertising. Before creating a Facebook ad, you want to create a ...

The Facebook Ads platform occupies a unique position on the social media marketing landscape. Even with TikTok, the only rival of Facebook, rising quickly to match its capabilities in advertising, its ...