NASHVILLE, Tenn. — Bridgestone Americas Inc.'s Firestone Industrial Products Co. L.L.C. is returning to its roots by renaming the air-springs business unit "Firestone Airide," tapping into the ...

Firestone Industrial Products has rebranded it air springs products as "Firestone Airide," an ode to the name of the first air spring the firm introduced in 1938.

NASHVILLE, Tenn.—Paying homage to the world's first air spring introduced by Firestone in Noblesville, Ind., in 1936, the newly rebranded Firestone Airide has replaced the name Firestone Industrial ...