My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?” What are breasts in ...

Do you remember when you first started wearing a bra? Although your relationship to brassieres may have changed over the years, chances are there are still some weird things you remember about buying ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. This article is more than 2 years old. Inside ThirdLove's Tysons ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

Bra, brassiere, over-the-shoulder-boulder holder ... whatever they’re called, at some point parents need to have a talk with their daughter about the garments. How that goes can be tricky. Experts say ...

The process of picking out the perfect mastectomy bra and prostheses is often emotional but with time, the selection process becomes easier. I never considered myself a naïve person, but when I was ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Aerie is changing the way we shop for bras! Aly Raisman has never been shy about discussing her own body image issues — even when posing nude for Sports Illustrated and speaking candidly about ...

NEW YORK, July 30, 2025 /PRNewswire/ -- Today, Wacoal America announces the launch of the EverFlexing ™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, ...