Outdoor Research (OR) has been producing a huge range of outdoor apparel for many years. A couple of years ago, the brand officially entered the mountain bike market with the launch of its Freewheel ...

NEW YORK - Roku and FreeWheel, a division of media giant Comcast (market cap: $114.79B), announced Tuesday an expansion of their partnership that aims to improve targeting, transparency and efficiency ...

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said When you purchase ...

In a boost to offsite retail media, FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology firm, have ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. Today FreeWheel, a global technology platform for the television ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. As buyers navigate continually blurry lines between platforms and ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

FreeWheel, a technology provider for the television advertising industry, and VideoAmp, a media measurement company, have integrated VideoAmp's advanced audience measurement and currency solutions ...

Paramount Australia has reached a key milestone in its business and technology transformation with the commencement of a market-first partnership with FreeWheel, a Comcast Company and global ...

In the middle of a bike ride, a friend asked a perfectly reasonable question: “What’s up with that buzzing noise my bike makes when I’m coasting?” I had a pretty good idea but decided to dig deeper.