I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...
Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. I spoke with Mitch Lovett, the Senior Associate Dean of Education and Innovation at Simon Business School, ...
In today’s hyper-connected, fast-paced global economy, businesses are under constant pressure to deliver more for less. Companies face challenges such as rising operational costs, evolving customer ...
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